Logging onto Yahoo today you were presented with a couple of ads for the new ABC shows.
If you went ahead and clicked on the center ad, the ad would grow and play a little animation.
If you highlighted each show it would show something different.
I think that this was great to show advertising and very simple for the user to see what they were going to be tuned into tonight when they return from a hard day of work. I would be interested in knowing how many people did in fact click on these ads to learn more about the new shows on ABC. I thought by now more and more companies would do this advertising, since it seems pretty simple. It does catch your eye and makes you want to learn more about what is going on. Also add a few little cool animations and you have my attention. Hopefully there will be more of these in the near future.
Wednesday, October 1, 2008
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