Week 8: The Polls

There was an interesting video about what words you associate with each of the upcoming candidates that are running for president on yahoo today.



I thought that it was interested and how they ran through the different words and figured out which words you thought about first when you saw a picture and how you reacted. It seemed to me to be one of those things that catches your attention, something quick and eye popping that companies try to find out from the very beginning to catch your eye so you buy their product.

I think this video brings up something new as well. I don't ever remember candidates going after so many ads and thinking about new places to post them. There is a good article here about an ad that is displayed in a video game. There is also an ad here as well. I think that this is huge, especially trying to get the attention of the youth maybe not as big as rock the vote but something that they can see and think about as they are relaxing playing against their friends. I don't know what this will do for the future, but I am sure that there will be a place where it will need to stop, until that place is found I am going to be sitting and waiting.

Week 7: Caffeinated what!?!?!

The other day I was bored and figured that I would kill sometime and look at Yahoo for something to make time past. There was an article (here) about new caffeinated products. I thought that it was odd and very unique to see that they are starting to add caffeine in a variety of products, but was shocked to see that they have even added it to soap. Ironically you can find some here. Though I haven't seen this in any store as of yet, but can't wait to see the weekly special of caffeinated soap. I just hope they don't get to the point to advertise this product too much, as I can only accept a certain amount of caffeinated products per day, and I don't need to start off on a caffeinated high when I am in the shower.



I think that the Starbucks affect (a theory that I have with regards to having a store on every corner and seeing even kids with their Starbucks coffee) was large enough and don't really seem a real reason that we should start adding caffeine in every single product out there. I just don't like the way we are heading as a society and relying so much on caffeine. Sure that caffeine is considered a drug now and that many many people are addicted to it.

I can't wait to see what else happens and where else they can find places to place caffeine in. I can't wait for the scratch and sniff caffeine stickers that will be around soon.

Week 6: Money out of where?!?!

Superbowl commercials are normally the highlight of the Superbowl for a lot of people, even myself. I make sure that I am glued to the TV for the commercials and don't want to miss what everyone will be talking about the next couple of weeks. Each year they always run the greatest Superbowl commercials ever to appear and I caught this last year about this time and saw one commercial that I missed in 2000. Even though companies pay a very large sum of money for even a 30 second spot, is it worth it?



I think so, I mean how many of millions of people will be watching the TV at that moment when it is your really big moment to shine. Of course there have been some that haven't really settled to well with people, especially the GoDaddy.com commercials, but then again, it is something that we can always remember.



What will be this years big one that will stick with us for a very long time. We will have to wait and see. Hopefully it will be a good one that no one is expecting...

Week 5: Dude you're getting a Dell

Remember the early days of dell's adverting with the Dell Dude?



Does the Dell Dude, remind you of the new Mac vs. PC guy?



It seems like the cool guy trend still exists today. Even though it has been around for a while, maybe not in the same content but it is still out there. I was thinking the other day that it is kind of odd that Dell has gotten past the "cool guy trend" and seems that even though their computers are at schools that kids are taught with. Maybe that was their decision that if they started adverting to the hip and cool kids then market to schools that would be their way into the lives of kids. Could that have been their marketing strategy?

Week 4 : Yahoo

Logging onto Yahoo today you were presented with a couple of ads for the new ABC shows.


If you went ahead and clicked on the center ad, the ad would grow and play a little animation.

If you highlighted each show it would show something different.






I think that this was great to show advertising and very simple for the user to see what they were going to be tuned into tonight when they return from a hard day of work. I would be interested in knowing how many people did in fact click on these ads to learn more about the new shows on ABC. I thought by now more and more companies would do this advertising, since it seems pretty simple. It does catch your eye and makes you want to learn more about what is going on. Also add a few little cool animations and you have my attention. Hopefully there will be more of these in the near future.