Friday, September 12, 2008
Week1
Advertising can be found by just looking around anywhere. One trend that has caught my eye is the dealership putting on the stamps on the back of the car.
I think that this is good for the dealership, but what message are you trying to show other people on the road. We all know that if you liked the dealership you would keep the free license plate frame. Seeing these makes me really think about what the dealership is trying to portray. If you are not happy with the dealership, you would simply remove the license plate frame from the car and put your own (I rather be swimming). I think that they (the dealerships) are trying to force the image of where people got their new car. I think that it might be harder and harder for dealerships to make money especially with the way that gas prices are these days. However is it really worth it to stamp a car with where you got it from? I have seen this a few times driving around and have thought about it a lot recently.
If people aren't happy where they have bought a particular car I think that we would know. But how many times do you hear that people have a bad experience when they are buying a car? I think that advertising is key and helps get the word out about your business, but I don't like seeing this trend that is spreading. I know that if I went out to get a new car and saw this, I wouldn't be particularly happy with it.
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